Yulia Yefimtchuk+ is an independent, unconventional fashion brand of conceptual womenswear and unisex clothes with a strong cut, minimalistic elements of uniform and workwear.

The brand draws inspiration from historical nostalgia, especially the movements of modernists, suprematists, and futurists. The designer reinterprets the slogans and graphics of the Soviet posters thus covering important social and political subjects, researching the past, predicting the future, finding connections. The message is to influence people’s perception of fashion, sexuality, and attitude to each other with a means of artistic and cultural background.

In 2014 Yulia Yefimtchuk received Opening Ceremony Distinction during the International Festival of Fashion and Photography in Hyères. In 2015 was shortlisted for Woolmark Prize. In 2019 was a member of the group costume exhibition in Kumu Art Museum (Tallinn) “Sots Art & Fashion”.

Yulia Yefimtchuk+ was featured in the editorials and online publications of 032C, I-D, Dazed and Confused, Vogue.com, Vogue Japan, Vogue Italia, Ginza, Nylon Japan, Wonderland, Office Magazine, Hypebeats, and others. 

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