FROLOV is a couture-to-wear brand that combines flawlessness and comfort, intelligence and provocation, social responsibility, and serenity. It was founded in 2015 by Ivan Frolov – designer and now creative director of the brand.

FROLOV produces several clothing lines: women’s couture-to-wear and a wedding line – FROLOV bridal.

The aesthetics of FROLOV’s pieces include corsetry produced only with luxury fabrics and detailed embellishments. One of the key features of the brand is customizing the clothes for the unique measurements of each client.

FROLOV is for people who love to express themselves in their unique way, who empower their sexuality, and treat their looks like a powerful statement.

FROLOV looks are worn by Doja Cat, Gwen Stefani, Dua Lipa, Rita Ora, Demi Lovato. 

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