O(FourFour) is a fashion-infused activewear label that distinguishes itself through progressive graphic and product design. Kyiv-based, it was founded by a collective of like-minded creatives in 2019, building the business around the very idea of Kyiv. Even the name O(FourFour) stands for Kyiv phone code (044).

The brand offers a comprehensive selection of goods required for interacting on different levels with the environment: water, air, heat, and cold in and out of cities. The first releases are devoted to the lifestyle around water-sports and water itself, in the others we concentrate on sports, fitness, and city tourism. 

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